The cooperative

Growers from the plateau, one shared house

In Imouzzer Kandar, Middle Atlas families are joining forces to process their harvests and welcome those who want to discover their mountains.

The cooperative's house and its land.

Our story

Joining forces to live better from the land

On the Imouzzer Kandar plateau, people have grown apple and fruit trees for generations, gathered aromatic herbs, and some keep bees. But sold alone, in small quantities, harvests bring in little: middlemen, unsold stock and imposed prices weigh on every family.

The cooperative was born from a simple idea: to join forces and process our own fruit and honey (apple juice, apple cider vinegar, jam), sell them directly, and open our house to visitors who want to discover life on the plateau.

Alongside the harvests, the cooperative also offers crafts: Berber rugs (Boucherouite), handwoven from recycled fabric. See the Berber rugs

It is currently being registered under Moroccan Law 112-12 on cooperatives. Its house, at the foot of wooded hills, will host the processing workshop and our guests; on fine days, a Berber tent will be set up on the land for meals and evenings.

Arched entrance of the cooperative's house, beneath a trellis — The entrance of the cooperative's house.

Key facts

Founded: [Year to be added]
Founding members: [Number to be added]
Status: Being registered
Based in: Imouzzer Kandar, Sefrou province

Our values

What brings us together

Local produce
Products from the plateau's orchards, hives and herbs, processed on site.
Fair sharing
The value created goes back to the growers who bring their harvests.
Hospitality
Welcoming simply, as we welcome family, with tea and warm bread.
Respect for the mountain
Protecting the water, soils and cedar forests that keep the plateau alive.

How it works

A business owned by its members

A cooperative is a business owned by its members. In Morocco it is governed by Law 112-12 and must have at least five members.

01
Becoming a member
Each grower subscribes a share and takes part in the life of the cooperative.
02
Bringing the harvest
Apples, honey, herbs: each member delivers their produce to the cooperative.
03
Processing and selling together
Juice, vinegar, jam and honey are prepared, packed and sold jointly; so is the welcome of visitors.
04
Sharing the profits
Surpluses go back to members as a patronage refund, according to what each has contributed.

One member, one vote: every member has the same say in decisions, however many shares they hold.

Become a member

Imouzzer Kandar

In the heart of the Middle Atlas

Imouzzer Kandar is a small mountain town in Sefrou province, on the road from Fez to Ifrane. Around it, the plateau mixes apple orchards, fields, oak and cedar forests, and small mountain lakes.